Future Talent: Event Marketing Strategy

Knight Classical delivered a focused, campaign-led social media strategy for RISE: Past, Present and Future Talent, a major public concert marking the 20th anniversary of Future Talent, presented at Roundhouse in April 2025.

Working across a defined promotion window (1 March–30 April 2025), we combined paid Meta advertising with structured organic content support to drive visibility and ticket sales. Using an overall £2,000 advertising budget and a library of professionally filmed composer videos, Knight Classical refined campaign messaging, developed and optimised ad creative, and built high-performing formats including video carousel ads for retargeting.

Alongside paid activity, we provided day-to-day strategic guidance to support the client’s organic rollout, ensuring confidence, consistency, and alignment across platforms during the critical lead-up to the event.

Campaign Results:

• 313,384 ad impressions
• 156,114 people reached
• 14,761 link clicks to the booking page
• £0.13 average cost per click, with top-performing creatives as low as £0.07

Organic performance also strengthened significantly across Instagram and Facebook, with additional momentum on LinkedIn, TikTok, and YouTube Shorts.

The project concluded with a clear set of practical, forward-looking recommendations to support future campaigns, including improvements to account access and tracking, and a continued emphasis on warm, personable video content, which consistently delivered the strongest engagement.

Knight Classical’s role